Written on June 2nd , 2016
Design is not a natural science. It’s a practice that benefits from science and measurement, yet the full quality of a design cannot be objectively assessed in theory. User tests and analytics do not replace your designers, but verify their assumptions. There is more in a product than the designer can premeditate and there is more in a design than we can measure. This “more” can only be reached when we talk to humans working with it.